AI itself isn’t the problem. The problem is who owns it, who writes the rules and who pockets the profits. Ten consequences of leaving it to the market and the billionaires.
01
Profits to the top, the bill to everyone else
AI isn’t just replacing factory work. It’s coming for office work, healthcare admin, customer service, translation, journalism and programming. As long as a few companies own the systems, the profits flow to them. Even the IMF warns that in most scenarios AI will likely worsen inequality, and that in advanced economies like ours about 60 percent of jobs may be affected by AI.[1]
02
Power in the hands of a few foreign tech giants
The most powerful AI systems are controlled by a handful of American and Chinese companies. Whoever runs those systems shapes what millions of people read, see and believe. The Netherlands and Europe are becoming dependent on companies we have no say over.
03
Whoever owns AI steers democracy
Big decisions about our society are being made in boardrooms in Silicon Valley, not in parliament. Technology gets rolled out first and regulated later — if at all. That’s how elected representatives lose control.
04
Fake news and deepfakes as a business model
With AI, anyone can produce convincing fake videos, fake voices and fake articles in seconds. Platforms profit from anything that grabs attention, real or fake. That erodes trust in the news, in politicians and in elections. When nothing looks real anymore, the biggest propaganda budget wins.
05
Surveillance: you are the product
AI makes mass facial recognition, behavioural analysis and profiling cheap and easy. Whoever owns the systems profits from your data. What is technically possible will sooner or later be used — by companies and governments alike. A free society needs the right not to be watched and judged all the time.
06
The Dutch benefits scandal: algorithms without human oversight
The Netherlands knows better than anyone what goes wrong when a system judges people. In the childcare benefits scandal (toeslagenaffaire), tens of thousands of parents, many on low incomes, were wrongly treated as fraudsters. Amnesty International found that nationality was used as a risk factor in the algorithm and that there was no meaningful human oversight.[2] Families lost their homes, their jobs and their health. This must never happen again.
07
Their profit, your creative work
AI models have been trained on the writing, photos, music and art of millions of creators — mostly without permission and without payment. Those same models then compete with the people who made that work, and the profits go to whoever owns the model.
08
Our power and water for their data centres
AI runs in gigantic data centres. The International Energy Agency expects global electricity demand from data centres to more than double by 2030, to around 945 terawatt-hours — slightly more than all of Japan uses today — with AI as the main driver.[3] Data centres also use water for cooling. In a country with an overloaded power grid, we have to choose: homes and businesses, or server farms for foreign tech companies?
09
Dependent on their systems
If schools, hospitals and governments run on AI owned by a few companies, we’re at the mercy of their prices and terms. And when you let a machine do everything, you forget how to do it yourself. A society that outsources its knowledge to private owners becomes vulnerable.
10
No one is accountable
If an AI system turns you down for a loan, a job or benefits, who do you hold responsible? The company points at the algorithm, and the algorithm is an opaque ‘black box’. Even the European Commission acknowledges that it is often impossible to find out why an AI system reached a decision.[4] Without accountability, there is no rule of law.